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A Better Impression of Yourself The impression you have of others comes to you through their words. What you say and how you say it is how others form an opinion of you. Those opinions are formed in a very short time. For people who work in sales and marketing the level of acceptance or rejection of their message can be a few seconds. For salespeople on initial calls contact is like the two minute drill in football. Communication Is The Key To Success Whatever your reasons for wanting a better vocabulary, better communications is a goal. Research shows workers who have larger vocabularies do well and senior management has the most accomplished communicators. An expanded vocabulary raises your profile because using words well enlarges your ideas and makes them attractive to others. Accomplish Your Goals With A Little Help From The Coach The editors have included a personal coach. The voice of the coach is included since efforts which require study also require perseverance. You need a voice of encouragement but also one of understanding about difficulties of completing large projects. So, we created the Coach to be a co-project manager with you. Our students tell us if they don't use the words just learnt in discussions they lose the definitions impact. The Coach says use the definitions actively in conversation, thought and reading. You lose what you don't use. |
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